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We Want to Know Wednesday: What Are Your New Year’s Resolutions for Your Business?

December 28, 2011  |  by Debbie

It’s that time of year again when people draw up lists of New Year’s resolutions to exercise more, quit smoking, or lose the extra pounds that have hung around the last few years. The New Year offers us a sort of “restart” button both personally and professionally. With the New Year approaching, what will you do differently with your business? Will you concentrate on more leads, better customer service, increased referrals, a new website, new technology tools, or something else? 

Drawing up a list of business resolutions can help you set a course for the new year. Share with us your business resolutions for 2012. What will be different from the past? What will be the same?

If one of your goals is to generate more leads, check out our REALLY easy tip to drive more customers to you in Lessons Learned in 2011.

Posted in Blog, We Want to Know Wednesday

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One Response to “We Want to Know Wednesday: What Are Your New Year’s Resolutions for Your Business?”

  1. MRIS_CMO says:

    Matthew, thanks for getting us "kick started" for 2012. And thank you as well for your insightful posts in 2011.

    With all the gee-whiz tech tools out there, it's easy to forget the sales funnel. A typical distribution, for instance, for 1000 leads converted to 100 prospects then to 10 sales, for an overall 1% conversion rate and a 10% prospect/sales ratio. If the agent creates a business model that focuses more on cultivating prospects to buy/sell/refer, rather than spending too much time on the top of the funnel, the conversion rate that matters the most (prospect/sale) can be doubled.

    How? It depends on the agent, their farm and the customers they're most competent with … but thankfully there are tools and resources offered by MRIS and others in the marketplace to help agents to "renovate and upgrade" their business models to deliver value added customer services that the prospects will value and refer to everyone in their circle.

    Using RBI <a href="http:// (www.rbintel.com)” target=”_blank”> <a href="http://(www.rbintel.com)” target=”_blank”>(www.rbintel.com) coupled with a killer agent web site (including a mobile version), hyper-local real estate Blog and social marketing presence (and active participation) serve as examples.

    This is not hard to master, nor is it drop dead easy either. So the business model has to incorporate training and education, as well as outsourcing to virtual assistants. I read in the NYT yesterday about a PR woman who created a new business as a "ghost Tweeter" for celebrities.

    Happy, Healthy and Wealthy New Year to all!

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