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Trainer Talks: Comparative Market Analysis (CMA)

March 20, 2013  |  by Diane Ives

Happy Wednesday! We are fortunate to have another great post from MRIS Trainer Diane Ives that answers a few frequently asked questions she receives about CMAs in MATRIX from her class attendants. Why isn’t there a print report that shows closing costs paid by seller? That report can be found in the CMA Wizard. In the Pages button choose Summary... Continue Reading

Real Estate Appraisal

The Appraisal Approaches

February 7, 2013  |  by Diane Ives

The contract has been accepted and all parties are waiting for the appraisal. What can be done to prepare? Prior to listing the property, review the tax record with the owner to make sure it contains accurate information; owner’s name, basement, number of rooms (what gets reported on the tax record varies by jurisdiction). Use the Keystone Profile sheet to... Continue Reading

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Prepare for Success with CMAs & Trend Analysis

November 28, 2012  |  by Diane Ives

When preparing a CMA (Competitive Market Analysis) for a listing, emphasis is often put on what has recently sold. Have you ever considered how much competition is currently in the market? Use a Trend Analysis to determine how many homes match the subject’s criteria and then calculate the market absorption rate for homes like the subject in the surrounding area. A... Continue Reading

walk score

Walk This Way With Walk Score Information

July 2, 2012  |  by Diane Ives

Have you heard of Walk Score? If not, you may be missing out on valuable marketing information. The term “location efficiency” has become an important consideration for today’s buyers. The Walk Score helps buyers assess how  walkable a particular location is. At a glance, you can view how far the nearest grocery store, gas station and even Starbucks is!  More... Continue Reading

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Use The New MRIS Slideshow To Tell a Story

April 2, 2012  |  by Diane Ives

Utilize Media Connect captions and descriptions to market your MRIS Slideshow! Don’t just default to auto-fill Media Connect options, make sure you take advantage of this giant marketing opportunity! With the new MRIS Slideshow, you have a chance to tell a story about your listing. Guide potential buyers through the home as they look through the photos by creating captions... Continue Reading