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About John Heithaus

With more than 30 years of real estate and executive leadership experience, John Heithaus is a third generation real estate professional. He served as MRIS Chief Marketing Officer from 2010-2013. In addition, he served as senior vice president of sales, marketing and REALTOR® Alliances at SentriLock. John also served as senior vice president of partner and product development at Prudential Real Estate, and has held executive management roles with Coldwell Banker (now known as Realogy) and at, as a founding executive of the ground-breaking website Monstermoving. He regularly speaks at industry events for organizations including Inman ReConnect, the National Association of REALTORS®, RIS Media Power Broker Forums, the Appraisal Institute and the Worldwide Employee Relocation Council, among others inside and outside of the industry.

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Top 100 Apps of all Time (Well, 101)

April 3, 2013  |  by John Heithaus

Check out this great article from Business Insider HERE on the top 100 apps for mobile devices. I found some real gems in here and hope you will too. The 101st app is our very own MRIS Homes, which since the launch in September has over 40,000 downloads. For the first time MRIS agents and brokers can direct their customers to download... Continue Reading


Trend Alert — the First Wave of Boomers has arrived at 55 Plus Communities

March 29, 2013  |  by John Heithaus

Check out this article by our friend Dawn Wotapka @ the WSJ: A new Senior Moment (no subscription required). 4 Star dining, dog walking parks and Zumba classes await! The closer: “One of the problems I have is people come here and act like teenagers,” joked Michael Dubb, chief executive of the developer, Beechwood Organization. “A little too much partying, late hours.”... Continue Reading

GCAAR March 2013

GCAAR Rocks!

March 10, 2013  |  by John Heithaus

Last week, I had the opportunity to visit with one of the best run associations in the business, The Greater Capital Area Association of Realtors®, with three of my colleagues (L to R) : Debbie Freer, Monica Goodwyn and Neal Feinberg. Less than thirty seconds in the Boardroom and it’s evident the volunteer leaders are staff are all at the... Continue Reading

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How Will Sequester Impact the Housing Market?

March 10, 2013  |  by John Heithaus

We’ve all read many articles and heard opinions on the latest debacle our Congress has placed on our laps to solve. Iv’e read a number of articles from some smart folks that believe the DC/Baltimore/Virginia region is in for some rocky times due to the realignment of Federal spending in defense, etc. Here’s a great video from one of the brightest minds... Continue Reading

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AVM Bake Off – Variances Still Unacceptable

February 20, 2013  |  by John Heithaus

Recently, Zillow’s CEO was on Bloomberg and this chart popped up. The analysis is done by Clarity Consulting and I’m not privy to their data methods or accuracy. But what jumped out to me, aside from the huge accuracy variances, is the assertion that only 72% of AVM estimates in the DC market are within 10% of the eventual sales... Continue Reading


CFPB’s Qualified Mortgage Rule and the Ability to Repay

January 25, 2013  |  by John Heithaus

Here’s a reprint of a very interesting article by Rhonda Porter+. Full article here. Thanks to our friend Jonathan Miller for the article. “Today the CFPB released the “ability-to-repay” and “qualified mortgage” rule which is set to go into effect next year on January 10, 2014. These new laws will require that lenders consider a borrowers ability to repay a mortgage.... Continue Reading


What The Home Of The Future Will Look Like

January 21, 2013  |  by John Heithaus

Our friends at Business Insider have prepared a great slide show on the many technological innovations at work to make the “home of the future.” Get the article and slide show HERE. From wifi lightbulbs to smart phone controls to robots and “smart” appliances and entertainment systems, the future is indeed here today. Have a look and enjoy!    

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Joint NAR/Google Study Shows More People Use Internet to Research Homes for Sale

January 17, 2013  |  by John Heithaus

Must Read! The smart folks at NAR have developed a research alliance with Google to add some very powerful insight into the NAR 2012 Home Buyer and Seller Profile. The Digital House Hunt: Consumer and Market Trends in Real Estate is a joint report from NAR and Google that examines the connection between consumer Internet use and online home search... Continue Reading


Real Estate Provisions in “Fiscal Cliff” Bill

January 15, 2013  |  by John Heithaus

Check out this informative update from NAR on what’s clearly one of the hottest topics in the industry. You can access the full article here. Highlights: Four provisions of H.R. 8, the legislation passed to avoid (for now) the so-called “fiscal cliff” apply to residential real estate. The industry breathed a collective sigh of relief when the mortgage interest deduction was left... Continue Reading


Understanding the Home Appraisal Process — Seller and Broker Beware!

January 12, 2013  |  by John Heithaus

Jim Rendon from the NY Times has written an excellent piece on the fundamentals of the home appraisal business. There’s some great tips and insider’s knowledge shared here that applies to the MRIS market as well. Get the full article here. Subscription not required for this article. Our good friend and real estate Guru Jonathan Miller from NYC (a former DC/Maryland... Continue Reading

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