About MRIS_CMO
With more than 30 years of real estate and executive leadership experience, John Heithaus, Chief Marketing Officer, is a third generation real estate professional. He oversees all MRIS marketing operations, product innovation and management initiatives, and our alliance management teams. He also directs MRIS' media and industry relations, advertising, interactive programs, communications and market and customer research. Prior to joining MRIS, he served as senior vice president of sales, marketing and REALTOR® Alliances at SentriLock. John also served as senior vice president of partner and product development at Prudential Real Estate, and has held executive management roles with Coldwell Banker (now known as Realogy) and at Monster.com, as a founding executive of the ground-breaking website Monstermoving. He regularly speaks at industry events for organizations including Inman ReConnect, the National Association of REALTORS®, RIS Media Power Broker Forums, the Appraisal Institute and the Worldwide Employee Relocation Council, among others inside and outside of the industry.
Moneyball, Punting and the Next Presidential Election
February 7, 2012 | by MRIS_CMO
Now that the SuperBowl is behind us, I wanted to bring up an article I read not too long about a high school football coach from Arkansas. Kevin Kelley, Head Coach Of Pulaski Academy, is a proponent of a “philosophy (crazy) enough to make a grizzled coaching veteran have a stroke. He doesn’t punt, refuses to have his players return punts... Continue Reading
WSJ Reports Pres. Obama “punts” on Housing in State of the Union Speech
January 27, 2012 | by MRIS_CMO
I’m sure I was not alone in hoping that the State of the Union speech featured some really solid plans and focus on the US housing market and the conundrum we’ve found ourselves in as real estate professionals. And while we’ve consistently reported stats that show the DC/Baltimore as one of the better markets in the US, we also know that all... Continue Reading
NEW FED PLAN: Sell Foreclosed Properties To Investors To Rent Out
January 9, 2012 | by MRIS_CMO
Diana Olick, Real Estate writer at CNBC, reports today that: “The Obama Administration, in conjunction with federal regulators and led by the overseer of Fannie Mae and Freddie Mac, are very close to announcing a pilot program to sell government-owned foreclosures in bulk to investors as rentals, according to administration officials.” While the DC/Baltimore region has not been on the “hot list” of states with... Continue Reading
Fed Urges Action on Housing Bank Warns Congress That Tight Lending Standards Threaten Wider Economy
January 6, 2012 | by MRIS_CMO
Yesterday’s WSJ reports that: “The Federal Reserve, in an unusual foray into housing policy, expressed alarm over the battered home market and called for more aggressive action from Congress and other policy makers.” Full article requires subscription and can be found here. This, once again, underscores the importance of housing for the economy. Check out the video interview of WSJ... Continue Reading
Real Time in the Digital Age
January 4, 2012 | by MRIS_CMO
Last year, we created the marketing tagline “Real Estate in Real Time” for MRIS. This was part brand promise, part mission statement and part a call to action for the MRIS team to build tools and resources that support our customers in today’s digitally-driven markets. When I first saw this ATT television ad for a new mobile phone, I had... Continue Reading
U.S. Population Migrates From Coasts for ‘Gigantic’ Income Boost
December 27, 2011 | by MRIS_CMO
Bloomberg Businessweek recently ran a very interesting article on population migration trends from the 2010 Census Bureau data. Click here for the full story. Of primary interest is the comment: “About 1 in 9 people, or 11.6 percent, changed locations between 2010 and 2011, the lowest total since the government began tracking the figure in 1948, census data show. Men 25... Continue Reading
Do you Houzz?
December 19, 2011 | by MRIS_CMO
I happen to work for the industry’s most web-connected CEO. As a result, I need to be open to the daily flow new ideas and concepts that David finds on the web. Many times, he sources out trends or sites of major interest. For example, the other day he asked what I thought of a website called Houzz. I had... Continue Reading
Think Before You Syndicate
December 14, 2011 | by MRIS_CMO
MRIS welcomes blog posts from our customers on topics of timely and mutual interest. Today’s post is written by Mr. Jon Coile, President and CEO of Champion Realty. “Help!” The frantic cry came from one of my top agents. “The internet has exploded and I’ve got an angry ex-seller yelling at me to make it stop!” The problem is a... Continue Reading
Eight Keys to Fulfilling Heart-to-Heart Relationships
December 13, 2011 | by MRIS_CMO
“The final frontier may be human relationships, one person to another.” Buzz Aldrin, Astronaut Virtually everything we humans do involves a relationship with a significant other, family member, friend, co-worker, customer, vendor and fellow human beings we encounter in everyday life. As I blogged recently, I am resolved to work more face-to-face in 2012. While these guidelines provided below by... Continue Reading
Apple Butter and the Real-Time Social Media Guru
December 6, 2011 | by MRIS_CMO
So I’m working from home today (with a fractured patella) and there’s a firm, but polite, knock at the front door. As I open the door a friendly, well-dressed man introduces himself and hands me a jar of apple butter. “I’m just here to welcome you to the neighborhood and say hello” he says. We exchange introductions, talk quickly about... Continue Reading
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