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About MRIS_CMO

With more than 30 years of real estate and executive leadership experience, John Heithaus, Chief Marketing Officer, is a third generation real estate professional. He oversees all MRIS marketing operations, product innovation and management initiatives, and our alliance management teams. He also directs MRIS' media and industry relations, advertising, interactive programs, communications and market and customer research. Prior to joining MRIS, he served as senior vice president of sales, marketing and REALTOR® Alliances at SentriLock. John also served as senior vice president of partner and product development at Prudential Real Estate, and has held executive management roles with Coldwell Banker (now known as Realogy) and at Monster.com, as a founding executive of the ground-breaking website Monstermoving. He regularly speaks at industry events for organizations including Inman ReConnect, the National Association of REALTORS®, RIS Media Power Broker Forums, the Appraisal Institute and the Worldwide Employee Relocation Council, among others inside and outside of the industry.

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Consumer Insights from NAR — A Must Read!

May 18, 2012  |  by MRIS_CMO

This week at the NAR Mid Year Conference, I was honored to moderate a panel of very recent real estate consumers at the Council of MLS’ event called  “Changing Expectations: What Do Members Need? How Do We Deliver?” The presentation was made to several hundred MLS executives. The panel was comprised of both experienced and first-time home buyers and, as... Continue Reading

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Top Secret Rosies

May 13, 2012  |  by MRIS_CMO

Happy Mother’s Day! Just happened upon this great documentary on Netflix (subscription required) regarding this story called Top Secret Rosies. “In early December 1941, Betty Jean Jennings was a freshman completing her first semester at a rural Missouri college. In Philadelphia, Doris and Shirley Blumberg were seniors at Girl’s High and Marlyn Wescoff was completing a minor in business machines... Continue Reading

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MRIS Announces Former NAR President and Champion Realty CEO as Newest Leaders for Executive Committee

May 10, 2012  |  by MRIS_CMO

Though you can read our formal press release here, we are pleased to announce new leaders to the MRIS Board of Directors.  The new Chairman of the Board, Thomas M. Stevens, and Vice Chairman, Jon Coile, bring a wealth of experience and vision to our Executive Committee. “It’s an exciting time for MRIS as we continue to innovate and bring more... Continue Reading

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Generation Renter

May 8, 2012  |  by MRIS_CMO

I’ve spoken and written before about emerging trends in the economy with regard to newer generations and their bias towards renting rather than owning real estate. While there’s a number of good reasons for people taking this approach, we’ve written extensively that the MidAtlantic is possibly an exception to this rule. MSN Money, in it’s recent article “Richest Counties in... Continue Reading

Shuttle 2012

Space shuttle Discovery takes off on final flight to museum

April 18, 2012  |  by MRIS_CMO

I know I’m showing my age, but I remember crowding in a hallway with 200 or so grade school schoolmates watching in awe (on a single black and white TV — probably 17″ in screen size) as Apollo Mission astronauts lifted off from Cape Canaveral in Florida. About 5 or 6 years later, we then witnessed Neal Armstrong’s steps on the... Continue Reading

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Coming Of Age: DataBank USA

March 15, 2012  |  by MRIS_CMO

So the US Census stats are out and the term “middle age” in every state, D.C. and Puerto Rico is on the rise due to longer life spans. The following median ages are found for the MRIS market area: D.C.: 33.8, Maryland: 38, Virginia: 37.7, WVA: 41.3, Pennsylvania: 40.1 and Delaware: 38.8.   The US media is 35.9 years old. Other... Continue Reading

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When Civility Matters

March 12, 2012  |  by MRIS_CMO

I’m sure many of us have been involved in a situation where someone involved in a conversation, business transaction or drive-time incident did not act in a civil manner. I travel a good deal over the US and I find, in spite of stereotypes, that civility is lacking wherever I go. Civility is defined as “authentic respect for others requiring... Continue Reading

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Face-Recognition Billboard Displays Ads To Women

March 8, 2012  |  by MRIS_CMO

Imagine the implications for real estate advertisements! Huffington Post Tech reports that “An interactive billboard at a London bus stop can scan your face and determine if you’re a man or a woman by using facial recognition technology. The display then plays one of two messages based on that information.” The practice of behavioral targeting is also gaining momentum in US markets.... Continue Reading

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A Letter From CMO John L. Heithaus: Keystone Outlook for 2012

February 27, 2012  |  by MRIS_CMO

Get Ready for the New Keystone! Real Estate in Real Time™ isn’t just our tagline, it’s our commitment to deliver accurate, immediate and relevant data and tools to help you list more, sell more and earn more. Media Connect’s launch in 2011 was just the beginning of major renovations to the MRIS Keystone system that are designed to improve your... Continue Reading

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Jon Coile, President & CEO, Champion Realty, Presents at COVE Leadership Conference

February 25, 2012  |  by MRIS_CMO

MRIS board member Jon Coile, President & CEO, Champion Realty, Inc. moderated a panel recently at the COVE Conference in Austin, TX. Mr. Coile led a lively and engaging discussion on the topic of how leaders of major real estate firms develop and implement strategies in today’s digital age. The panel drew record attendance and the audience interaction was among... Continue Reading

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