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About John Heithaus

With more than 30 years of real estate and executive leadership experience, John Heithaus is a third generation real estate professional. He served as MRIS Chief Marketing Officer from 2010-2013. In addition, he served as senior vice president of sales, marketing and REALTOR® Alliances at SentriLock. John also served as senior vice president of partner and product development at Prudential Real Estate, and has held executive management roles with Coldwell Banker (now known as Realogy) and at, as a founding executive of the ground-breaking website Monstermoving. He regularly speaks at industry events for organizations including Inman ReConnect, the National Association of REALTORS®, RIS Media Power Broker Forums, the Appraisal Institute and the Worldwide Employee Relocation Council, among others inside and outside of the industry.


Here’s How Websites Know Who You’ll Date And What You’ll Buy Before You Do

January 11, 2013  |  by John Heithaus

From our friends at Business Insider comes this very interesting piece about the future of retail marketing on the web via predictive technologies and “inference engines” that “assist” us to make purchases and decisions based on our activity and, then on algorithms. Get the full article here. Here’s a summary: “Within a few years, you will happily reveal the most intimate details about yourself to... Continue Reading

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Ubislate 7Ci: Can This $20 Tablet Really Change The World?

January 7, 2013  |  by John Heithaus

Check out this $20 tablet being sold in India! HERE It’s not the best quality (duh!) but imagine, if you will, Realtors® giving these out to their “serious” customers, branded and ready to rock? Crazy or what?


Six Tech Resolutions for 2013

January 2, 2013  |  by John Heithaus

Here’s a great start-of-the-year article reprinted from I plan to follow this list with vigor this month before I get distracted. You all should too! Read the FULL article here. (CNN) — Between your new regimen of daily workouts, volunteering, painting or whatever else you’ve resolved to do more of in the New Year, make time for a few... Continue Reading


This Is How Much Your Taxes Will Rise If We Fall Off the Fiscal Cliff — Implications for real estate in MRIS territory?

January 2, 2013  |  by John Heithaus

Our friend Jonathan Miller shared this article from the Atlantic Monthly that provides some important facts and figures for us all to ponder: “The fiscal cliff is a bit of a misnomer, but when it comes to taxes, the metaphor is apt. If all of the tax cuts, credits, and deductions set to expire at year end do in fact... Continue Reading

Google Video

Zeitgeist 2012: Year In Review

December 31, 2012  |  by John Heithaus

Check out this brand new video from the very smart and clever team at Google. All I can say is WOW! As a marketer, this is superb for so many reasons. First, it applies to their core search service. Next, the theme of “Keep Searching” connects that statement to innovation, inspiration, success, purpose and meaning. Brilliant!!! Further, it’s short, sweet... Continue Reading


Understanding the FHA Pre-Foreclosure Short Sale Process

December 21, 2012  |  by John Heithaus

The following article appeared in the December 2012 Issue of RISMedia Real Estate Magazine. For the full issue, please click here. All short sales are not alike—especially when an FHA-insured mortgage is involved. FHA short sales must advance through a very exact and systemized process. Here’s what you need to know: Before a Short Sale Can Be Initiated The U.S.... Continue Reading

Justin Webinar

MRIS Training & Development — the Best Keeps Getting Better!

December 17, 2012  |  by John Heithaus

In 2012, the team at MRIS embarked on a strategic initiative to increase the effectiveness and scope of our professional training and education programs. Ably led by team manager, Cassie Clancy and with active participation and brainpower offered by our Training Specialists Justin Fry and Diane Ives — and expert scheduling and logistics management by Destiny Slawson — I’m pleased to... Continue Reading


NVAR/GCAAR present Metro DC 2011 Year-End Real Estate Market Press Conference

December 12, 2012  |  by John Heithaus

I had the chance to attend this event yesterday at the National Press Club in DC. A job very well done by our friends at NVAR, GCAAR, PGCAR, and the George Mason University Center for Regional Analysis. Here’s a few of my notes from the presentations, as well as some unofficial photos for those of you that did not have a chance... Continue Reading

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“Handsome Is That Handsome Does”

December 10, 2012  |  by John Heithaus

The Vicar of Wakefield, a novel by Irish author Oliver Goldsmith, was published in 1766. Vicar was one of the most popular and widely read 18th-century novels among Victorians. One of the quotes from the book, noted in the title above, serves to compliment people who do good deeds in their everyday work. It has always stuck with me since I... Continue Reading

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“Good to Great” GCAAR 2013 Annual Meeting & Installation

December 4, 2012  |  by John Heithaus

As incoming 2013 GCAAR President Michael McGreevey  said tonight “It’s time to take us from Good to Great!” Congrats to 2012 President Bonnie Casper, the GCAAR leadership teams and GCAAR CEO Michael Moran and his team on a very energetic, well attended and successful program tonight at the Fillmore in Silver Spring. We also congratulate 2012 GCAAR award winners: Patrick... Continue Reading

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