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A Letter From CMO John L. Heithaus: Keystone Outlook for 2012

February 27, 2012  |  by John Heithaus

Get Ready for the New Keystone!

Real Estate in Real Time™ isn’t just our tagline, it’s our commitment to deliver accurate, immediate and relevant data and tools to help you list more, sell more and earn more. Media Connect’s launch in 2011 was just the beginning of major renovations to the MRIS Keystone system that are designed to improve your daily productivity by significantly decreasing the amount of time (and keystrokes) it takes to enter listings into the system.

Throughout this year, you will see a phased approach to overhauling Keystone as you know it today. Many of the suggestions and concerns you’ve shared with us are being addressed. With your help, we are on track to launch one of the most innovative listing input tools in the industry.

The new Keystone will provide you with the tools to better market your listing not only in your own words, but on your own time. The first major change coming will be the new Keystone Homepage. In just a few clicks, you will be able to make price adjustments on the fly, schedule when your listing change will hit the MLS, change photos and so much more. Click here to see what some of our recent beta testers had to say about the new homepage.

Stay tuned to for previews of the new Keystone Homepage, training information and all of the other product developments scheduled for this year.
Get excited for the Keystone improvements – you will be able to manage listings faster than ever before!



John L. Heithaus
Chief Marketing Officer

P.S. Sign up for a preview demonstration of the NEW Keystone Homepage on
MRIS-U. Virtual and onsite demos are available!


Posted in Blog, Featured, Industry News, Keystone, MRIS CMO Insights

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