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Advertising is an Art, but Marketing is a Science

November 6, 2013  |  by Celeste

When entering your listings in the MLS, get creative with how you present the property to prospective buyers to ensure that your listing stands out from the thousands of other properties online. Include high quality photos (not ones like this!), descriptions of the neighborhood, information about the local schools, etc. For example, instead of saying, “Wonderful 3 bedroom, 2.5 bath home, on half acre lot” which just repeats information the buyer already knows, try saying, “This early plantation farmhouse blends “old with new” in its rich history and new renovations!” You don’t have to hire an ad agency to write great advertising, simply include the information that will appeal to the online consumer. As you are preparing your listing description, revisit Cendent’s questions and make sure you have covered all your bases.

As the saying goes, “advertising is an art, but marketing is a science!” Enhancements to your listings are available for purchase from nearly all of the major publisher websites to increase traffic, but paying to enhance your online listings can be costly. So how can you be sure it is a worthwhile investment? With ListHub Reports you can evaluate the publisher websites, side-by-side, to determine which sites are delivering the most traffic and leads, and how best to allocate your valuable marketing dollars (remember it’s not magic or luck, it’s science!).

ListHub Reports are the only source for complete and objective consumer traffic data in the real estate industry, and include metrics from the top publisher websites like Zillow,®, Trulia, and You can also share the online traffic reports with your seller clients by scheduling their individual listing report to be automatically emailed to them. This is a great tool to keep the lines of communication open and even generate more referrals.

In addition to more effectively targeting your marketing dollars, you can use the ListHub Reports for smart “farming” by evaluating which property categories in your listings inventory are most in demand with online consumers and going after more listings like those.

So what is the key to effective online marketing? Give online consumers great content and then measure the results!

Editor’s Note: This guest post was written by Celeste Starchild, VP, Sales and Marketing of ListHub. ListHub is the industry’s leading agent/broker syndication tool for managing the complexities of marketing your listings online. ListHub’s syndication marketing service is available to all MRIS customers for free. Learn more about ListHub on or at

Posted in Blog, Featured, Guest Posts, Marketing Tips

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