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Apple Butter and the Real-Time Social Media Guru

December 6, 2011  |  by John Heithaus

So I’m working from home today (with a fractured patella) and there’s a firm, but polite, knock at the front door.

As I open the door a friendly, well-dressed man introduces himself and hands me a jar of apple butter. “I’m just here to welcome you to the neighborhood and say hello” he says. We exchange introductions, talk quickly about our kids and share business cards. In a flash he’s off to the next door and, of course, potential customer.

The gentleman I refer to is Victor Llewellyn of Llewellyn REALTORS® in Rockville, MD. After Mr. Llewellyn left, I started thinking how we live in a day and age where ATM- style self service is the norm, rather than the exception. Too much focus is placed on digital interaction with customers and so-called “lead generation” that I fear the human aspect of our business gets ignored as as result.

My bet is Victor’s “social network” must indeed be deep if he “prospects” like this year-round, which I totally assume he does. And as a principal of his firm, he sets a great example for both experienced and rookie agents to follow in their own way.

With this lesson in mind, I am resolving to make 2012 more the year of the handshake and not (so much) of the Tweet.  And thank you Victor for reminding me, once again, that real estate is a people business, not a keyboard business (in 140 characters or less!)

How you all think work on a strategy for the face-to-face approach? Is it the wave of the future?




Posted in Blog, Featured, MRIS CMO Insights

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5 responses to “Apple Butter and the Real-Time Social Media Guru”

  1. Garnetta Morgan says:

    Great Idea! Totally Agree

  2. Michael Cole says:

    I worked at Llewellyn Realtors for a couple of years. The entire organization from top to bottom is first class. Not only did they "preach" this personal, one-on-one service, the owners/managers practice it as well.
    I'm successful today in South Carolina because of the approach I learned from Victor and others at Llewellyn.
    Well done!!

  3. Bobbie Kogok says:

    You are right, it's year round 24/7, Victor is one amazing man.

  4. MRIS_CMO says:

    Garnetta, Michael and Bobbie, thanks for the comments and I'm glad you agree that the "personal touch" is still key to success in the business. John

  5. […] media is in today’s marketing game, nothings quite like a good old fashioned phone call.  Apple Butter is a great alternative […]

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