As I open the door a friendly, well-dressed man introduces himself and hands me a jar of apple butter. “I’m just here to welcome you to the neighborhood and say hello” he says. We exchange introductions, talk quickly about our kids and share business cards. In a flash he’s off to the next door and, of course, potential customer.
The gentleman I refer to is Victor Llewellyn of Llewellyn REALTORS® in Rockville, MD. After Mr. Llewellyn left, I started thinking how we live in a day and age where ATM- style self service is the norm, rather than the exception. Too much focus is placed on digital interaction with customers and so-called “lead generation” that I fear the human aspect of our business gets ignored as as result.
My bet is Victor’s “social network” must indeed be deep if he “prospects” like this year-round, which I totally assume he does. And as a principal of his firm, he sets a great example for both experienced and rookie agents to follow in their own way.
With this lesson in mind, I am resolving to make 2012 more the year of the handshake and not (so much) of the Tweet. And thank you Victor for reminding me, once again, that real estate is a people business, not a keyboard business (in 140 characters or less!)
How you all think work on a strategy for the face-to-face approach? Is it the wave of the future?