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comScore Reports Cyber Monday Online Sales Set All-Time Single-Day Record

November 30, 2012  |  by John Heithaus

Reston, Va. — E-commerce sales on Cyber Monday reached $1.46 billion, marking the heaviest online spending day in U.S. history, according to figures released on Wednesday by Reston-based comScore. The figure was 17% higher than a year ago, coming just three days after Black Friday online sales surpassed $1 billion for the first time ever. “Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record,” said Gian Fulgoni, the chairman of comScore.

“However, it is also clear that the holiday promotional period has begun even earlier this year, with strong online sales occurring on Thanksgiving Day and Black Friday. Now, we shall see the extent to which continuing and attractive retailer promotions are able to boost sales for the remainder of the week.” Get the full article here.

So, what do you all think this portends for REAL ESTATE marketing on the web? Also, since we have an ‘early’ Holiday shopping season, do you think it might mean an early start to the SPRING Housing Market too? Let us know your thoughts!




Posted in Blog, Featured, MRIS CMO Insights

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