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Content Marketing and Your Business

December 19, 2012  |  by Jess

As part of my job at MRIS, I attend a number of webinars. While attending these webinars helps me do my job better, I’ve also tasked myself to report to you on the best strategies I learn so we all benefit.

Recently I attended a webinar focused on content marketing. These days it’s not enough to just have a website. You have to do something with it. Potential customers/clients are looking for something more than sales copy or an “About Me” page. They want to read stories that matter to them, and guess what! You probably already have stories they’d like to hear.

Here are a few ideas to get you started:

  • Client Stories – Every satisfied client you have has a story to tell, and that story is about you and why you’re great to work with. Why not contact a few of them and see if they’d be willing to have that story told, and perhaps give you a quote or two for your story? You can take that story and build on it. When potential customers read about your client’s situation and relate to it, who do you think they’re likely to call for assistance?
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  • Community Information – Make yourself an area expert! Moving to a new area can be anxiety-provoking. When I moved to DC from Nashville 6 years ago, I didn’t have a clue where to live. I was only renting, so I read a lot of apartment reviews; however, I quickly noticed that more people post reviews when they’re unhappy than when they aren’t.
     
    I lucked out with the building I chose, but if someone had done that research for me already, guess who I would have returned to when it came time to move? Whether someone is moving to a new neighborhood or another state, neighborhood information is great to have, and who better to provide it than you?
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  • Charitable Service – Remember: causes that are important to you are probably important to someone else. In my office, we have MRIS Cares that sponsors events throughout the year to help the community. Do you and/or your office participate with area charities? How have you helped? Is there a story that is coming to mind? Tell it!
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  • Market and Industry News – Keeping customers “in the know” about market news that impacts them directly provides value when they are thinking of buying or selling; however, these kinds of article topics might be a little trickier to come up with. Fortunately for MRIS customers, you have a lot of useful information to provide thanks to products included in your MRIS subscription, like access to RETechnology articles and RBI market statistics.
     
    For those who want even more content, there are a number of products that provide content geared towards customers and provide in-depth market statistics.

I hope some of these ideas have inspired you to write more to engage your audience. Let me know what you’re doing in the comments!

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