We all know that pictures draw prospects into the “state of the possible” when it comes to real estate marketing. They may envision their family (or future family) hosting a BBQ in the backyard or image their peer’s/family/friends reaction to their new home when they pull up to the house for the first visit. Since one of the intrinsic benefits of homeownership is pride, I can only imagine the “visual” plays a major role. This picture does indeed tell a thousand words – and more.
And we also know that 90%+ of all home purchasers found their new home on the internet where, of course, photos make the first impression and set the stage for potential success for the seller.
So why is the state-of-the-art of real estate photography so dismal? Unfortunately, we see thousands of listings every day with either so-so or just downright awful pictures — and not just from MRIS territory; the issue is pervasive to the industry in my opinion.
With this in mind, I came across this great blog titled Photography For Real Estate: Helping Real Estate Photographers Be Successful. While the site is for professionals, there’s some great info for real estate pros as well. For instance, a monthly contest features submissions from field photographers’ work shooting specific real-estate friendly shots.
Sure, they feature the standard bedroom, living room and kitchen shots, but the creativity utilized by the experts makes all the difference in the world. As a result, whether you hire a pro or not for your listings, there’s a wealth of insights on how to use creative photography to market a listing more effectively by visually engaging prospects.
Also is a directory of pro photographers to find the right person in your area as well as info on leading edge tools like Pole Photography.
AOL Real Estate also posted a great feature (HERE) which offers guidance for a real estate pro on how to take pictures that sell, or hire a pro photographer. My fav section is a list of “train wrecks” in real estate photos that offers some great examples to avoid!
For example, someone went way overboard with lens distortion with this one … feels like we’re Alice in Wonderland!
Let’s work together to improve the industry and eliminate these pictures so our consumers (both sellers and buyers) benefit and we upgrade the power that a real estate professional brings to the transaction!