We’ve all faced challenges in how to differentiate in a crowded marketplace. This of course, is job #1 in real estate and it’s not an easy thing to do in today’s market. So Vauhini Vara of the WSJ has written this great article about a “color consultant” who works in the SFO market. Great read and a wonderful interactive image — and very cool slideshow to tell the story. Read the full article here, no subscription required.
Here’s an excerpt:
Paint by Number
Tips from Mr. Buckter on choosing colors for your home:
1. Make your house seem more solid by choosing a color for the base that is a couple of shades darker than the body color.
2. When you buy paint, be sure to test the colors by dabbing a dot of paint on your swatch. The color is exactly right only if you have trouble finding the dot once it’s dry. If you don’t, send it back.
3. When considering exterior colors, take a look next door, up and down the block, and across the street. Try to pick a palette different from the rest without disturbing the neighborhood’s overall vibe. A house that fits into San Francisco’s Haight-Ashbury neighborhood, known for its wacky, ’60s-era colors, might seem monstrous in the more conservative Marina area near the waterfront. On the other hand, the Warmerdams’ yellow house will stand out nicely because none of the other houses on their block use similar colors.
4. Consider the longevity of the paints you choose. The gold leaf used for accents may seem pricey, but it can last for decades.