Imagine the implications for real estate advertisements! Huffington Post Tech reports that “An interactive billboard at a London bus stop can scan your face and determine if you’re a man or a woman by using facial recognition technology. The display then plays one of two messages based on that information.”
The practice of behavioral targeting is also gaining momentum in US markets. For example, Spring Metrics, a real-time conversion acceleration and tracking company, today announced the launch of Smart Offers, a quick-deploy solution that uses behavioral targeting to present personalized offers to website visitors in real time. Read more here.
MRIS has announced an alliance with On Board Informatics of NY City to bring technologies like these to our market. Look for more announcements on this exciting new topic very soon!