Our friends at NAR and the Wall Street Journal have been a buzz talking about about creative yard signs and their ability to create instant interest among potential homeowners.
Incorporating these ironic descriptions to for-sale signs is two-fold in my opinion. There is the obvious attention it gets as something different, but utilizing these creative signs also offers clients an insight to your personality. If they like your humor, they will most likely enjoy working with you in the future.
Would you ever think of taking this approach to marketing your listings?
Interesting approach to marketing. Would work well , with the right person, at the right time, on the right property.
Absolutely! Ever since Too Late! I have been looking for alternatives to the norm.
Would "not haunted" risk truth in advertising violation if it were haunted?
Only in New York state! ???? Yup, I believe "haunted" is actually a required disclosure!
A Great Creative Idea! Signs are meant to do one thing,Generate Interest. I bet people driving by notice the property and most likely mention to other people. Also guessing most people want to learn more about the home and stop to grab a brochere.
I haven't used them on my main sign, however I had custom Exit Realty OPEN HOUSE signs made that appeal to a buyers emotions. I line them up on the way to the home… " Come on… aren't you just a little curious?", "This is the home you've been dreaming of!" and "Owners are movtivated for a Quick Sale" and " VA No Money Down Will Work on This Home!", "This home is like new inside…" and so on… I used BuildASign.com and they cost $18 each.
Makes me think of new signs to use, great idea to help you stand out from the Crowd
Would this offend other Sellers?………..the opposite
Tess, great question. Using different signage is marketing is just that Marketing.
I have used Ugly Yellow Signs in my marketing plan for years. ( that is where I use a permanet marker on a blank yellow corrougated sign that I use as a directional sign for open house days ) When another seller on the street or community says they are ugly or pull them up and toss them in the trash.
I simply ask" What seems to be the issue?" Response. Those signs are ugly. Can't you afford better signs?
And I respond " ahh, let me ask you something. Did you notice them?"
Response Yes "because they are ugly!"
And I respond. "I learned a long time ago, when you use a pattern interupt, something totally different than what the competition is doing…results happen. Our goal is to sell your neighbors home for top $, in the least amount of time. Doesn't that sound like a good plan to you?" It has nothing to do with affordabilty, it has to thinking outside the box and working for my seller to get their home sold.
They typically say .."oh my I had no idea. "
interesting article. Thanks Peggy for where to get signs.