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Here’s How Websites Know Who You’ll Date And What You’ll Buy Before You Do

January 11, 2013  |  by John Heithaus

From our friends at Business Insider comes this very interesting piece about the future of retail marketing on the web via predictive technologies and “inference engines” that “assist” us to make purchases and decisions based on our activity and, then on algorithms. Get the full article here.

Here’s a summary:

“Within a few years, you will happily reveal the most intimate details about yourself to your favorite websites. In exchange you’ll get a hot love life and cool stuff magically showing up at your door without having to click anything. It’s a compelling picture of the future painted by Andreas Weigend, the famed inventor of Amazon’s recommendation engine.”

Weigend calls this “zero click shopping” and I have to wonder out loud how this might apply to the real estate business where over 95% of consumers start their search on the internet for property before contacting a real estate agent. Are we finally reaching the point in time where “e-Harmony” technologies will meet the real estate business head on? What do you think?


Posted in Blog, MRIS CMO Insights

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One response to “Here’s How Websites Know Who You’ll Date And What You’ll Buy Before You Do”

  1. madeline says:

    Technology is amazing…I can't wait to see how this will effect how realtors conduct online business

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