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How Do Buyers Shop for Homes? NAR Study Confirms MLS Websites Like are #1

November 29, 2011  |  by Debbie

NAR recently released their 2011 National Association of REALTORS® Profile of Home Buyers and Sellers. The survey of 5,708 home buyers and sellers shows that when shopping for a home, the internet is now the #1 way that buyers state they found the home that they purchased (up 3 percentage points from 2010 to 40%). And, the most popular website used by home buyers was a Multiple Listing Service (MLS) website, like, at 56%.

The internet does not replace you though! The study shows that 91% of home buyers who used the internet to search for homes actually purchased through an agent. In fact, internet home buyers were more likely to contact a real estate agent (91%) than buyers who did not use the internet to search for homes (70%). This means it’s more important than ever to make sure your contact information is updated on drives nearly 22,000 leads to MRIS customers each month. Here are three easy steps to make sure you never miss a lead through your listings and on the Agent/Office Search:

1) Add your agent photo – You can easily upload your agent photo by logging into, clicking on My Account, and then clicking on “Upload your headshot to”

2) Make sure your contact information is up-to-date so consumers can reach you – Log in to, click on My Account, then Account Changes, and then Change My Contact Information. Make sure that you have a phone number in the Agent Office Phone field and make sure your Public Email Address and Website are up-to-date. This video shows how easy it is to update your contact information.

3) Add to your email address book to make sure you receive leads from – Ensure that the emails reach your inbox instead of your junk mail or spam folders by adding to your email address book.

You can also view video tutorials in the HomesDatabase Toolkit on to help you take full advantage of all of the free lead generation opportunities of

Source: NAR 2011 Profile of Home Buyers and Sellers

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