After taking a bite out of the Big Apple last week at Inman’s Real Estate Connect Conference, I was excited to come back to the area with some great information to share with you!
It’s no shocker that social media remained a main focus at the conference, but I particularly enjoyed Thomas Arnold’s Facebook fireside chat. As a partner of Facebook, Thomas did an excellent job relaying how real estate professionals can take full advantage of Facebook as a true business medium. Facebook news feed skimmers are hungry for photos – so give the people what they want! If you’re thinking you have already mastered this step, think again.
A photo isn’t just a photo, it’s an opportunity to engage with your potential clients. Having a photo description of “My new listing on 123 Main!” isn’t as strong as “What do you think of 123 Main Street’s quaint backyard?” Every Like, Share or Comment (even if they are negative!) is a potential lead. If someone comments that the backyard is too small for them, reply that you have a handful of other listings in the same area with bigger backyards. If you have the person’s cell phone number, give them a call.
See what just happened there? Engagement!
Two speakers at Real Estate Connect even went as far as to say that “2012 will be the year of social media ROI.” Now I’m not 100% sure if I agree with this statement because social media is such a revolving door, but definitely use that statement as words of encouragement! So keep up the blogging, Tweet and Facebook posts because you never know if one day’s “Like” could turn into tomorrow’s big lead!