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Integration, Now That’s What I’m Talking About

May 11, 2011  |  by Kirk

Three weeks ago, I purchased a new MacBook Pro laptop and ended a 17-year drought as a Mac user. Sure, I’ve remained connected with Apple over the years with my iPod and my iPad, but I’ve strictly been a PC (Windows) user since the early 90’s. I’m amazed at all of the little things on the Mac that add up to a great experience. From the incredible quality of the display to the flexibility of the trackpad, the Mac is a real treat!

What I like best about the Mac is that it’s part of a holistic system. In a matter of minutes, I was able to integrate my gmail account into the Mail, Address Book, and Calendar programs on the Mac. Everything stays in sync automatically. My iPod and iPad are synchronized with the Mac via iTunes (can’t be without my old Starbuck albums ;-).

There are clearly lessons here to be learned. Real Estate technology is largely a collection of disparate systems. Very few of the systems integrate at all, much less do it gracefully. Information is scattered all over, and it takes a tremendous amount of effort to keep track of the basics, let alone use the data proactively to help people buy and sell homes.

This issue will take some time to address and will be difficult, but it will be well worth the effort. In the meantime, I’m going to enjoy using my new Mac and learn all I can from it.

As a parting note to all of you Mac users who are MRIS customers. Thank you for your patience as we improve our systems so that they work properly on the Mac. I understand why you don’t want to leave the Mac to enter listings, etc. Last week, we took another huge step forward with Media Connect, our new photo/media manager for Keystone. It works great on Windows and on Mac, so everyone can enjoy uploading multiple photos at a time, labeling photos with great captions of their own creation, and saving photos prior to uploading them to the MLS. Enjoy.
Oh, and for those of you wondering; my last Mac was a Mac Classic. It had a 9” black and white screen! My iPad has a bigger display and it’s in color. Ahh – progress!

Posted in Blog, Keystone

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One response to “Integration, Now That’s What I’m Talking About”

  1. Jorge says:

    How can you upload photos on keystone with an ipad ? Every time I try it ask me for adobe flash player which is not on app store any suggestions?

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