Happy Earth Day! In honor of the day, we want to revisit the ways we have ‘greened’ the MLS and made it easy to find and list eco-friendly homes in our database.
Last year we rolled out changes to Keystone that include over a hundred ‘green’ picklist items and fields so agents can filter and drill down to a more granular level than ever before. If your clients want a home that has bamboo floors, dual flush toilets, and all ENERGY*STAR certified appliances then you can find homes that meet those requirements just by selecting the appropriate fields. You can even specify which appliances are a priority for the ENERGY*STAR certification.
We have also made it easy for listing agents to back up any of the claims made by the sellers. For example, if they have a LEED certified property, there is a dropdown menu that asks what year it was certified and if there is any documentation available.
There are over thirty thousand searches a month in the database for different eco-friendly features and our ongoing study in conjunction with the Institute for Market Transformation (IMT) and Elevate Energy consistently finds that eco-friendly homes sell more quickly at higher prices. Use Keystone’s features to help capture the growing demand for green homes.
Want to see what green fields are available? Check out our Keystone Green Fields profile sheet here.