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Man’s Best Friend = One Agent’s Best Marketing Tactic

January 22, 2014  |  by Ellen

Golden Retrievers Help Agent Sell Home

We’ve mentioned before the occasional contest Inman News has where they look for innovative campaigns real estate agents use to market their properties or services, but this one just might be a winner already for 2014. A listing agent in Bedford, New York not only included the sellers’ adorable dogs in the video he shot of the house, but he presented it as though the dogs were the narrators giving the house tour.

The humans involved in the project got a bit of a surprise when the final version came back from the video production company and the voiceover had a distinctly Australian accent (since the company happened to be Aussie-based, this kind of thing was bound to happen). But they decided to keep it as is and as a result have generated plenty of buzz about the home. Go here to read Inman’s interview with the listing agent and to watch the full video.

Posted in Blog, Featured, Marketing Tips

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