In MRIS’s recent study of homebuyer and seller preferences, 95% of those surveyed reported that working with a real estate professional is just as important, if not more important, than it was a few years ago. In today’s housing market, the services you provide to your clients are not going unnoticed. Of the 300 consumers we surveyed in the MRIS market area, the key factors for choosing an agent include trustworthiness, experience, willingness to look out for a client’s best interest, and overall expertise and responsiveness. Coined, “Keepin’ it Real,” our landmark MRIS study is proof that you are more valuable now than ever before! To read the entire research study, and to learn more about what drives your consumers.