Welcome to Day 3 of Photo Week! The following post is written by Marissa Ferraraccio, Marketing Specialist for TruPlace (formerly Mouse on House).
According to the National Association of REALTORS® 2012 Profile of Home Buyers and Sellers, over 90% of potential buyers are looking at listings online before physically visiting a property. Almost as staggering, 88% of those buyers want to see professional quality photos with each listing. Thus, conventional wisdom may indicate that online listings with attractive, professional photos will garner a lot of attention. Professional photos are becoming an essential strategy for most agents. We turned to one of our TruPlace professional photographers, Deirdre, to ask her for her experienced opinion on professional Real Estate photography to help you understand the full benefits of professional photography. What better way than to speak with a professional in the field?
Question 1: Based off of your experience and training, what makes professional real estate photography so valuable?
Deirdre: “Professional photographers will focus on the best features of your property and make them stand out and shine…whereas, amateur photographers just ‘show the space’, which doesn’t give the buyer any concept of space or relationship of rooms. With professional photographers, it’s our job to make your listing stand out above the competition. Our goal is to make the potential buyer want to look at that specific property more than the others, and hopefully convince that buyer to visualize themselves moving in before they even walk through the front door.”
Question 2: Do you think photography affects the overall value of a listing?
Deirdre: I’ve had many clients say there are three factors that contribute to a property selling fast and for top dollar: First is staging, second is professional photography and third is pricing. Marketing the property online is the best way to reach the most people and it’s also the most popular place viewers are searching. I’m seeing more and more agents and owners deciding to make that extra effort and put their best foot forward from the get-go rather than trying to catch up after the fact. Great photography is the first impression online viewers see and I think Real Estate professionals are realizing that fact, and taking full advantage. You only have one chance to make a first impression.
Question 3: In your opinion, what is the main difference between professional photography and amateur photography in regards to real estate?
Deirdre: I think there are two main differences: the first difference is equipment and the second difference is understanding how to take full advantage of that equipment. Having the skills and knowledge to utilize a DSLR camera, lighting and lens is going to give a much better result than a point and shoot, or worse, a camera phone. While having the best gear is a great start, it means little if you can’t use that equipment to its full advantage. That comes with training and experience. Being able to take that camera off auto and really manipulate every aspect of the space and light really brings your photos to the next level and makes them ‘pop’ much more.
While photo editing skills are key in post-production, it means little if the original image isn’t good to start with. Another big difference I see online is the overall composition and choosing how we are going to create a visually interesting image while keeping it informative at the same time…we want beautiful images but we also want them to convey the best aspects of the property to help it sell faster or rent more often.
Do you have questions for Deirdre or about professional photography in general? Contact TruPlace and we’ll help you out. After all, that’s why we’re here!
Utilizing professional photography may help sell your listing faster, get a better price, and, it may save you time in the process. After all, when do you have time learn the ins and outs of how to work a DSLR, process all your photos and compile it all into a full online experience?
For over ten years and with over 2.5 million images produced, TruPlace (formerly Mouse On House) has provided real estate agents and property management companies across the country with top-notch professional photography. It is our goal to help you showcase your properties online in the most effective and attractive way. Want to learn more? Feel free to contact Marissa in Marketing and Sales at 301-972-3201 x803 or, by email: Marissa@TruPlace.com.