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QR Bar codes: Useful or not?

January 7, 2011  |  by Kerry

Have you heard of QR codes? “QR” stands for “Quick Response”. QR Codes are a type of bar code that can be scanned by smartphone cameras and instantly display information. You can use QR codes to allow people to quickly and easily get many types of information: contact information, calendar events, email addresses, geo location, phone numbers, text, or a URL.

Here is a QR code I created for a fictional open house. Adding this QR code to emails and flyers about this open house would allow anyone with a smartphone to scan the QR code using their phone’s camera and view the information encoded in the QR code instantly on their smartphone.

All you need to scan a QR code is a smartphone with a camera and an app that can scan QR codes (there are many free apps that do this). You can download a free QR code scanner app and try scanning this code to see the open house information displayed. This QR code also displays a button that lets me easily add the open house to my calendar on my smartphone.
There are many free services online that allow you to create QR codes quickly and easily, then save the code as a picture file that you can add to your business cards, flyers, brochures, or emails.

Can you see QR codes being useful for sharing information with consumers? How would you use QR codes? Let us know what you think!

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