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Real Time in the Digital Age

January 4, 2012  |  by John Heithaus

Last year, we created the marketing tagline “Real Estate in Real Time” for MRIS. This was part brand promise, part mission statement and part a call to action for the MRIS team to build tools and resources that support our customers in today’s digitally-driven markets.

When I first saw this ATT television ad for a new mobile phone, I had to chuckle because it parodies the instant-information world we live in. Pretend this is a homebuyer or seller looking to make a decision and the REALTOR(R) is in the middle of the action providing assistance. It shows “real time” in a whole new light. Watch the video clip below:


Happy New Year and best wishes to all for a healthy, safe and wealthy year.


Posted in Blog, Marketing Tips, MRIS CMO Insights

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3 Responses to “Real Time in the Digital Age”

  1. Karen Donaldson says:

    Our job is crazy, but I hope not that crazy!

  2. suzanne Valentin says:

    "shaking head" "shaking head"

  3. karen donaldson says:

    It was a cute commercial

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