Did you know that the new Authentisign electronic signature product offered by MRIS pays for itself?
Here’s how! Let’s assume that an agent travels an average of 10 miles to collect signatures from their clients four times a month. That’s only two visits to sign documents per client, if an agent is working with two clients. Anyway, if that some agent pays $3.75 per gallon at the gas pump and has a vehicle with a 25 MPG, it will cost that agent $6.00 per month in gas alone to collect these signatures – and we aren’t even including lost travel time, the inevitable beltway traffic, “wear and tear” on the car!
Priced at only $69 a year (yup, that’s only $5.75/per month for a year term) Authentisign truly does PAY FOR ITSELF! Gas prices are always going to be on the rise, so join the growing number of savvy real estate professionals that have figured out that Authentisign is the e-signature solution they need! Who’s ready to start saving time and money?
What this fails to acknowledge is that real estate is a "people" business, not a "technology" one. If that agent is collecting signatures, then obviously that agent is doing business and making money in real estate. Furthermore, at some of those "signing" meetings, the clients might actually need some additional "hand-holding" or have questions that need to be addressed in a discussion on the spot in order to get them to go ahead and ratify those documents… something that may not always be readily apparent to the agent merely in email communications or in a telephone call.
You cite in your example that it will cost that agent $6.00 per month to collect those signatures. Yet in our area, a real estate sale might generate anywhere from $9,000, $12,000, $15,000, $18,000 or far more in fees to that agent and the real estate firm! So since when is $6.00 considered to be too high a cost of doing business? (Therein lies the problem today with many agents.) Instead, it is called giving the client personalized, face to face service! Perhaps that is becoming a lost art.
Win Singleton
Associate Broker
Long & Foster Real Estate, Inc.
You make some excellent points, and yes you are absolutely correct, real estate is a people business. But in order to provide good customer service, I think offering your clients options is a very positive thing. In-person to help clients who may have questions or who just want that personal touch should always be the go-to, but what about those clients that are out of town, or just don't want to meet in person? Authentisign is a reasonably priced addition to your tool kit and allows you to give your clients options so you can meet their needs (whatever those may be).
Win,
Thank you for your comment. You are correct, the cost of offering real estate services is expensive. With Authentisign real estate professionals can save time and money by spending less time driving and more time doing other business activities or spending time with friends/family. The savings are real; That being said its up to every individual real estate professional to offer their own "flavor" of service. As a real estate broker, myself, I also value the face time with clients. I also value my time and am always looking for ways to lower expenses. Authentisign is great tool that allows me to accomplish of these goals. Authentisign works extremely well for my business.
An Authentisign signing can be as easily completed in person as it is remotely. Meet with clients in person or on conference calls to offer that personal touch.
Consider adding in the cost of printer toner, paper and environmental impact and the true cost of 'ink signatures on paper pages' increases substantively.
Prepare the Authentisign signing in advance (or onsite) and sit with your client as they complete the signing event. Customer service with some digital flare.
[...] just $69 a year (that’s less than $6 a month!) it’s easy to See How Authentisign Pays for Itself as gas prices continue to [...]