By Nick Caruso
Social media and technology are powerful tools for real estate professionals to be armed with in today’s market, but perhaps an even more essential tool to take control of is your very own blog. When used in conjunction with Facebook, Twitter and more, agents and brokers have the power to disseminate information free from the limits, constrictions, and faux pas sometimes associated with social media.
The trick, however, is to use your blog hand-in-hand with other technology available to you. Social media can always be used to share your content, but if you can garner an audience that views you as an expert in your market, that will be invaluable to all of your real estate efforts across the board. Having a blog that you diligently keep up with is a huge piece of that puzzle.
Finding topics to blog and post can quickly become a labor intensive burden among the many other day-to-day tasks a real estate professional is pressed with. To ease this burden, RISMedia’s REsource—a full library of licensed real estate content—offers an easy-to-use source for interesting real estate articles and videos that can be used for blogging, email, social media and more. REsource has an archive of thousands of real estate-focused articles and videos of interest to both consumers (B2C) and business professionals (B2B) via RISMedia’s vast content library.
Here are some recent article topics available in RISMedia’s REsource content library:
– Planning for an American Dream Retirement
– Small Home Improvements that Save Big
– How to Get the Most from Your Social Security Benefits
– Big Opportunity: The Relocation Renter
– Home Prices Continue to Soar – REALTORS® Use Latest Stats to Inform Consumers Real Estate Is Back
Content is refreshed daily so that the information remains timely, relevant, and impactful for populating your website or blog. Information can also be tied into your outgoing newsletters and even your print marketing materials.
REsource is available to help fill in any content gaps you might find, across any type of medium or platform. It not only offers the largest database of real estate-related articles and video content, but also the most affordable. REsource content will position you as the leading information provider in your market and nothing is more valuable than that.
On August 28th from 10-10:30am, join RISMedia for a webinar about their new Pop-a-Note system. Pop-a-Note builds relationships and keeps you in touch with your clients with fun and interesting facts, not the same old boring sales pitch! Click here to register!