Unfortunately, social media ROI isn’t as easy to calculate as your 401K investments. With social media, there isn’t a way to average the number of Tweets sent per day to increased customers or sales. Without the hard proof, I understand how easy it is to feel as though social media isn’t working or helping your business. But I’m here to say it’s worth it!
The fact is, anything to get your name infront of clients is helping your business. You don’t need a “like” or a “retweet” to gratify that you did the right thing sending a message into social media land. It’s your job to remain relevant with your clients and be “top-of-mind,” and social media is a great way to do just that. But don’t just post to post. To remain relevant, you need to post content that’s well, relevant.
What’s your take on the lastest Washington Post article about mortgage rates? What new homebuyer articles can you post on Facebook? Can you incorporate a testimonial quote from a happy client?
At the end of the day, content rules and relevant content will produce a very strong ROI. So keep it up, you never know when it will pay off! If you have had any social media ROI success stories, please share below!