By Nick Caruso
It has long been said by marketing pros that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Rather, stimulating regular conversation mixed in between is really what forges a strong connection between you and your customers. Allowing your client to relate to you in personal ways forms a connection that puts you front and center when it comes time for them to make a business decision.
Understandably, stimulating these connections can be time consuming, but various tools can help. Enter Pop-a-Note, a conversational marketing system from RISMedia that provides assistance to real estate agents trying to make a lasting impression.
Pop-a-Note is based on the idea that by providing clients with interesting content, you are both entertaining them and building a stronger relationship. To save time, the system provides agents with a wealth of articles written by the RISMedia editorial team and includes topics ranging from pop culture to health, travel, business, technology and of course real estate, which can be set as the only subject matter your notes include.
You to choose the information you send, when you send it and who you send it to, cementing new connections, while massaging existing relationships and rekindling previous ones. With Pop-a-Note, your branding and photo are always up front, giving you center stage any time your buyers and sellers see your communication.
If you are struggling with your client retention rate or are just looking for nonchalant ways to keep in touch, Pop-a-Note may be the right solution for your business.