By Nick Caruso
As every real estate professional knows, word-of-mouth and referrals are crucial to your success and business. After completing a transaction, you want your buyer and seller clients to tell their friends and family about their smooth transaction and savvy REALTOR®. But the question remains: How do you stay in front of them and keep your name in the top of their minds to keep those referrals coming in? Pop-a-Note can help.
Pop-a-Note is a web-based, auto-email marketing system from RISMedia that helps agents and brokers stimulate conversation with all of their former buyers and sellers. As often as they are scheduled, emails are sent out to an agent’s mailing list, providing clients with useful, entertaining content they can use day-to-day. From DIY tips for the home to fun facts and seasonal information, Pop-a-Note has something for everyone and can be tailored to meet the needs of any particular audience.
“After sending out a Pop-a-Note about running, I received an email from a client who was a runner. He read the note and emailed me about it!” said Louise Deely of Realty Connect USA, Woodbridge, N.Y.
By relating to clients on topics that may even be outside of the real estate space, you are nurturing a dialogue even after a sale is made, and this dialogue just may bring on some new business down the road. Plus, all Pop-a-Notes are branded with an agent or brokerage’s information and photo, keeping your brand in the eyes and minds of clients.
“It gives you a connection with your clients and that’s what we’re looking for with our social media – something to connect you to them, something you have in common, something they can relate to,” said Deely.
After all, that’s the most important aspect of social media and the industry – being social! In an industry chock-full of communication, truly building and maintaining relationships that last has never been more important.