It’s a new phase of an old trend.
In a recent USA Today article, author Mike Snider references the term “super-cocooning,” meaning consumers are staying home more thanks to technology. For example, people are using the Internet, cable and satellite TV to watch videos and events instead of going to the movies or to sporting events. In fact, the average “cocooner” can spend more than twice as much on home entertainment costs per month than the typical American with home Internet access.
Why are people staying in? Some people suppose that cost is the biggest factor, but others feel that due to recent events, the country’s general unease about safety is keeping more people indoors. And unless consumers are throwing house parties, the same technology that allows consumers to cocoon also makes them less social. Why go out when you can stay in and have (almost) everything you need delivered?
What do you think about the reasons behind “super-cocooning”? Do you feel it’s more fear-related, or is it simply a matter of saving money? Also, since more people are staying in their homes, how do you think this trend will affect the real estate market? Will it? Do buyers need bigger houses to accommodate those giant televisions? Let us know what you think in the comments!