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Super Cocooning: Good for Real Estate?

February 18, 2013  |  by Jess

It’s a new phase of an old trend.

In a recent USA Today article, author Mike Snider references the term “super-cocooning,” meaning consumers are staying home more thanks to technology. For example, people are using the Internet, cable and satellite TV to watch videos and events instead of going to the movies or to sporting events. In fact, the average “cocooner” can spend more than twice as much on home entertainment costs per month than the typical American with home Internet access.

Why are people staying in? Some people suppose that cost is the biggest factor, but others feel that due to recent events, the country’s general unease about safety is keeping more people indoors. And unless consumers are throwing house parties, the same technology that allows consumers to cocoon also makes them less social. Why go out when you can stay in and have (almost) everything you need delivered?

Click here to read the original USA Today article.

What do you think about the reasons behind “super-cocooning”? Do you feel it’s more fear-related, or is it simply a matter of saving money? Also, since more people are staying in their homes, how do you think this trend will affect the real estate market? Will it? Do buyers need bigger houses to accommodate those giant televisions? Let us know what you think in the comments!

Posted in Blog, Industry News

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2 responses to “Super Cocooning: Good for Real Estate?”

  1. Karen says:

    I don't think Americans are particularly fearful… at least not after the next 24-hour news cycle changes their focus to something else. I think the cacooning phenomenon is more about finances. That coupled with the availability of so many entertainment technologies that weren't even available 10 years ago. Neither do I think people are less social, they just socialize a different way: Facebook, Twitter, and other social media sites are an example of socializing in a different way.

  2. lida ning says:

    not now

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