I have reported previously on the WSJ series: “What They Know”. Today’s edition offers a very compelling article about data privacy and the future of marketing. “Researchers are harvesting a wealth of intimate detail from our cellphone data, uncovering the hidden patterns of our social lives, travels, risk of disease—even our political views”.
Another snippet: “A wave of ambitious social-network experiments is underway in the U.S. and Europe to track our movements, probe our relationships and, ultimately, affect the individual choices we all make.”
The whole article is here and it’s a must read!