Well it seems Microsoft can’t seem to keep its foot out of its mouth lately with several damaging communication kerfuffles. From Craig Mundie, Microsoft’s global chief research and strategy officer’s recent comments on the tablet craze being just a fad making the rounds on the net (bringing a backlash from blog readers everywhere questioning Microsoft’s ability to innovate). To the Bing Twitter marketing campaign, er, um fundraiser campaign I should say, resulting in Microsoft taking a lot of heat for using a tragedy to promote their product.
So what can we learn? No matter how big or small your audience, perception is more important than reality AND think before you speak. Whether you are writing a blog post, commenting on a friend’s Facebook or creating your website content, think about what you are trying to say, and think about how it may be perceived. You know what road is paved with good intentions, make sure that everything that comes out of your mouth (or finger tips) is not only coming from a good place, but also is going to properly represent your brand.
Food for thought, does all the bad press Microsoft has received lately make you question their products?