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Why Many Smart People Fail to Make a Good First Impression

April 18, 2011  |  by John Heithaus

Going through my AM Blogs on the iPad (using ZITE, which is really cool, by the way), this headline caught my eye. It got me thinking about how essential first impressions are to Realtors® and that this article may be of value to MRIS customers. The author, Rajesh Setty, makes a great point about reputation “management” in these days of Google and instant information on anybody or anything.

He states: “In this day and age, what precedes the first impression is the zeroth impression. It is what a person thinks of you even before you make your first impression. Google and other resources will make it easy for anyone to form a zeroth impression about anyone else. So the zeroth impression sets the baseline of expectations from the other person.

If the zeroth impression about you is that you are a “rockstar”, the baseline set will be that of a “rockstar”. If the zeroth impression about you is that of a newbie, the baseline set will be that of a newbie. It is not right or wrong, but people will come to meet you with a certain baseline.” He continues with some very savvy advice on professional networking and dealing with this very cutting-edge phenomenon. This is well worth a 15 minute read and devoting some time to think about how you can apply this to your business.

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Posted in Blog, Industry News, MRIS CMO Insights

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