Today’s WSJ reports (article is HERE — subscription required) that the travel site Orbitz is experimenting with new technologies that “sniff” the type of device the user is accessing the site with (in this case a Mac) and presenting different offers to them. WSJ’s Dana Mattioli reports that: “Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.”
Hmmm, I wonder if we could apply this to real estate marketing? Are Mac users willing to negotiate less and possibly pay more for a home or engage in a bidding war? What do you think?