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WSJ: Mac Users Steered to Pricier Hotels

June 26, 2012  |  by John Heithaus

Today’s WSJ reports (article is HERE — subscription required) that the travel site Orbitz is experimenting with new technologies that “sniff” the type of device the user is accessing the site with (in this case a Mac) and presenting different offers to them. WSJ’s Dana Mattioli reports that: “Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.”

Hmmm, I wonder if we could apply this to real estate marketing? Are Mac users willing to negotiate less and possibly pay more for a home or engage in a bidding war? What do you think?

 

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2 responses to “WSJ: Mac Users Steered to Pricier Hotels”

  1. Spencer says:

    I say I will not use Orbitz!

  2. Mary says:

    This is discrimination to the utmost. It is downright wrong and it is stealing from people.

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