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Getting Personal with Pop-a-Note

December 11, 2015  |  by RISMedia

Marketing pros have long proffered that when it comes to making connections with clients, one should get to know them on a personal level, not just a business one. This is what can forge a powerful connection between you and your customers, allowing clients to relate to you in real-life ways, so that when they have a real estate need,... Continue Reading

Summer Pop

How to Make Your Clients’ Summer ‘Pop’

July 9, 2015  |  by RISMedia

According to the very best marketing experts in the industry, making lasting personal connections with clients is not only important, but critical to your success. But you shouldn’t only be connecting about business. Having regular conversation and getting to know your clients on a deeper, personal level will help you form a connection that puts you front and center when... Continue Reading

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Higher Wages:  When and Why?

March 12, 2015  |  by Ellen

The following essay is from the RBI Chief Economist, Elliot Eisenberg, Ph.D. where he shares what we can expect from the latest employment numbers. Since housing is so closely tied to employment we’re sharing his thoughts here. Last year 3.2 million net new jobs were created, the best performance since 2000, and total employment is now several million higher than... Continue Reading

Pop A Note Email

Pop-a-Note: The Key to Frequent Communication

February 17, 2015  |  by RISMedia

Staying in touch with clients is always a crucial must for real estate agents trying to stay afloat in the biz. But regardless of whether or not a transaction has come to a close, keeping in touch with all clients is imperative in order to stay top of mind to those who may want to use your services again later... Continue Reading


One Economist’s Take On What It Takes To Reform Taxes

February 12, 2015  |  by Ellen

The economist Elliot Eisenberg, Ph.D writes a monthly column on money, taxes, and finance policy. This month he touched on the recent discussions about the 529 college savings plan. We’re posting his column here since some of the points he raised could come up in the debates about mortgage interest deduction too. Tax Reformless The combination of ongoing weak GDP growth... Continue Reading

Oil Prices

How Will Oil Price Drop Affect Housing?

February 11, 2015  |  by Ellen

The following is an article from the real estate newsletter REAL Trends. Written by Steve Murray, publisher. If you’ve been to the pump lately, you’ve surely had sticker shock in a good way. Another positive thing about oil price drops is that, experts say, it’s a good thing for the housing market. American consumers will have more spendable income, feel... Continue Reading

stay in touch

Never Lose Touch Again with Pop-a-Note

January 23, 2015  |  by RISMedia

Keeping in touch with current clients is part of your everyday to-do list. You’re trying to sell them a home, therefore, multiple texts, emails and phone calls are frequently sent in order to facilitate a speedy home sale and happy clients. But what happens after the transaction ends? How do you stay in touch when current clients become past clients?... Continue Reading

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Spark Connections and Nurture Client Relationships with Pop-a-Note

December 9, 2014  |  by RISMedia

By Nick Caruso It has long been said by marketing pros that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Rather, stimulating regular conversation mixed in between is really what forges a strong connection between you and your customers. Allowing your client to relate to you in personal ways... Continue Reading

Homes in Winter

Three Winter Home Upgrades That Add Resale Value

November 17, 2014  |  by RISMedia

According to the Appraisal Institute, homeowners should take steps to winterize their homes in order to reduce energy costs, increase comfort in cold months and improve resale value. “With the fall season coming to a close, now is a great time for homeowners to consider making seasonal updates to their properties,” says Appraisal Institute President Ken P. Wilson, MAI, SRA.... Continue Reading

Social Media

Become the Expert with REsource Real Estate Content

November 7, 2014  |  by RISMedia

Joining Facebook, Twitter, LinkedIn and Google+ is great, but now that you’re signed up, keeping your audience engaged is the next step toward becoming the expert in your market. Being social with your target audience is only half of what it takes. So what do you have to do in order to truly connect with your Followers and Fans? Here... Continue Reading

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