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Getting Personal with Pop-a-Note

December 11, 2015  |  by RISMedia

Marketing pros have long proffered that when it comes to making connections with clients, one should get to know them on a personal level, not just a business one. This is what can forge a powerful connection between you and your customers, allowing clients to relate to you in real-life ways, so that when they have a real estate need,... Continue Reading

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Got Content? REsource Can Help

November 27, 2015  |  by RISMedia

Have you started blogging yet? Real estate blogging is a surefire way to stay active in the business and provide content to your info-hungry buyers and sellers. Although blogging is a great way to build a client base, social media and technology are also powerful tools to be armed with in today’s market, and can also help you grow your... Continue Reading

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DC Area: Cash Sales Show Slight Decline; FHA Loans On The Rise

November 20, 2015  |  by Ellen

RBI/MRIS has released a funding report looking at the rise and fall of two types of funding: cash sales and FHA loans. Using the 153 ZIP codes in and around the DC area, from January through to September of this year, cash sales made up 15% of total sales (a decline of two percent from last year). The ten zip codes with... Continue Reading

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Inman Releases Digital Marketing Package For Inman Select Subscribers

September 18, 2015  |  by Ellen

If you’ve signed up for your free subscription to Inman Select you now have access to their Digital Marketing Package which includes the following resources: The Online Seller Lead Conversion Kit The Facebook Marketing Success Kit The Online Marketing Kickstarter Kit The Email Marketer’s Tool Kit All of these kits were discussed on Inman’s Select Audio Live so check out the archived... Continue Reading

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Catch Up On The Important Changes To Twitter Timelines

September 4, 2015  |  by Ellen

Last month we discussed changes to Facebook that impact real estate agent’s pages, so this week we’re back with another social media giant, Twitter. The co-founder has returned as the interim CEO and announced in July he wants Twitter to move away from its reverse chronological presentation of tweets and prioritize ‘relevancy over recency’. This is the new buzzword across most... Continue Reading

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Stay Ahead Of The Latest Facebook Changes With These Tips

August 28, 2015  |  by Ellen

Facebook has made several changes to the frequency and placement of stories in users’ News Feeds over the past few months and they could impact how much of the content you post ends up being seen by your followers and friends. If you manage a Facebook page for your real estate business or use your personal page as a way... Continue Reading

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How to Make Your Clients’ Summer ‘Pop’

July 9, 2015  |  by RISMedia

According to the very best marketing experts in the industry, making lasting personal connections with clients is not only important, but critical to your success. But you shouldn’t only be connecting about business. Having regular conversation and getting to know your clients on a deeper, personal level will help you form a connection that puts you front and center when... Continue Reading

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Vote For The Best Video In Inman’s #TopListingVids

May 12, 2015  |  by Ellen

One of three videos to vote for in this week’s #TopListingVids contest. (14 Lordship Road // Stratford Connecticut // REMAX Heritage from RE/MAX Heritage) on Vimeo. If you need some inspiration for how to put together a marketing video that will leave an impact, then look no further than the first round of videos for Inman’s #toplistingvids contest. There are... Continue Reading

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New Twitter Features Improve Video Sharing And Communication

April 28, 2015  |  by Ellen

Twitter has rolled out several new features which real estate agents can use to their advantage. The first one is Periscope which lets you broadcast live video right from your phone. You can save the video for up to twenty-four hours (though you can delete it before its time is up if you like). This would be great for agents... Continue Reading

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A Few Ways To Increase Your Newsletter’s Effectiveness

April 6, 2015  |  by Ellen

An agent or broker’s newsletter mailing list can be one of their most important tools when it comes to their marketing plan but only if a lot of people see what’s inside. Use these tactics to get the most out of your newsletters: Use subject lines that pop. This can be what makes or breaks your open rate. Instead of... Continue Reading

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