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Direct Mail Marketing Ideas For Your Clients

July 7, 2015  |  by Ellen

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The MRIS Marketing Center (powered by Imprev) is perfect for marketing to specific types of clients because it has so many customization options. Here are a few tips for how to get the message out to vast numbers of your clients at relatively low cost.

1. Share Real Time Info From Matrix.

Build buyer interest by letting them know how many listings are on the market with some of the more popular features. Besides including listings themselves, a few quick bullet points in an email or on a postcard with facts plucked from Matrix lets readers know you’re keyed in to what is happening on the market. See how many listings in your area have a specific feature by performing a search in Matrix, and share the results.

If the results are over 500+, click the button that says “500+ matches” to see the full count of those listings.

2. Give Advice For House Hunters.

Only the most seasoned house hunters know how to get the most out of an open house or private house tour. But buyers looking for homes with an easy-on-the-planet way of living have their own set of criteria they need to know when they contemplate a home purchase. For example, you can send out a mailing that lists Questions To Ask When Buying A ‘Green’ Home to get potential clients’ attention and include topics like:

  • Where are the draftiest windows/doors?
  • How feasible it is to install ceiling fans in upstairs rooms?
  • Is the nearby transportation reliable even in bad weather?
  • How old are the appliances?

3. Suggest selling points to homeowners.

All the homeowners who are thinking about selling might not realize they have a home that would garner a higher price than their neighbors. Homeowners might have made these upgrades just out of preference, without realizing they’ve made their home a lot more desirable to certain buyers. You could create a mailing with a picture of a home and the question Does Your Home Have…? plus a few text blurbs surrounding the image that explain how sought after certain features are, such as

  • Central air conditioning
  • Finished basement
  • Main level master bedroom
  • Low/no-VOC paints and finishes

Have you used MRIS Marketing Center? What projects have you created?

Posted in MRIS Marketing Center

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