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We Want to Know Wednesday: Has Your Facebook Fan Engagement Increased With Timeline?

March 28, 2012  |  by Anne

Sprout Social came out with an article today that reports an increase of fan engagement since switching to the new Timeline.

Brands such as Livestrong and Toyota saw the biggest increase in engagement with a 161 percent and 156 percent rise, respectively. Coca-Cola, on the other hand, remained pretty even with only a two percent increase.

A deeper look at the data reveals that responses to status updates actually fell with Timeline, but engagement with videos and photos increased 65 percent. Simply Measured’s CEO Adam Schoenfeld believes this is partly due to the larger image sizes featured on Timeline.

We’re curious – has the new Timeline increased your Fan enagement?

And if you haven’t switched your page yet, do so now! Facebook will automatically switch your Page over to Timeline this Friday, March 30th.

Posted in Marketing Tips, We Want to Know Wednesday

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